BBA
Bachelor of Business Administration
BBA is a 3-year professional undergraduate business management programme that deals with the knowledge regarding Commerce, Business, Administration, and Marketing to help students develop their managerial and entrepreneurial skills to become influential leaders and managers in the future. After course completion, BBA graduates can find job opportunities in Finance, Marketing, Human Resources, Banking, Accounting firms, etc.
BBA (Bachelor of Business Administration) Course Details
Degree
Full Form
Duration
Age
Fee
Employment Roles
Average Salary Offered
Degree
Full Form
Duration
Age
Fee
Employment Roles
Average Salary Offered
The BBA subjects and syllabus introduces and exposes students to various industry-specified management functions such as those in the areas of Marketing, Finance, Human Resource, and System. This enables a student to get attuned to the expectations of the corporate culture. The main BBA subjects that are included in the course are Principles of Management, Business Economics, Accounting – Financial and Management Accounting, Business Mathematics, Marketing Management, Statistics, Operations Research, Production, and Material Management, Personnel Management, Industrial Relations, and more.
Semester Wise BBA Syllabus
The BBA course structure is spread across six semesters in three years. The BBA subjects of the course structure are allocated according to the current trends in the BBA jobs and the requirements posed by the recruiters. BBA course is regularly updated to keep pace with changes in the business environment.
The table below shows the BBA curriculum is designed to impart knowledge to students on business fundamentals and various factors involved in the functioning of the corporate sector:
SEMESTER ONE
English
Computer Application
Business Mathematics
Principles of Management
Financial Accounting
SEMESTER TWO
Hindi
Business Economics
Business Statistics
Cost Accounting
Environmental Studies
SEMESTER THREE
Managerial Economics
Business Communication
Business Laws
Business and Environment
Management Information System(MIS)
SEMESTER FOUR
Organisational Behaviour
Marketing Management
HRM
Production Management
Environmental Studies
Comprehensive Viva
SEMESTER FIVE
Marketing Research
Quantitative Techniques
Sales and Advertisement Management
Investment Management
Material Management
SEMESTER SIX
Business Policy and Strategy
Entrepreneurship and Small Business Management
Business Taxation
Business Ethics and Social Responsibility
Project Report and Viva – Voce
BBA Core Subjects
There are subjects that are core to BBA. These subjects weigh important to the curriculum and students need to secure good grades to make sure they qualify for the degree. Below is the list of core subjects for BBA:
- Principles of Management
- Business Mathematics and Statistics
- Introduction to Operations Research
- Business Economics
- Financial and Management Accounting
- Production and Material Management
BBA Course Structure
The syllabus of BBA is designed in such a way that the students get ample industry exposure and training. Regular field visits and guest lectures, along with brief internships, add value to the students’ candidature and build a strong foundation that improves the chances of getting hired by corporate companies. The course structure aims to help students learn about the BBA subjects in detail and depth. The course structure is:
- VI Semesters
- Core Subjects
- Internship
- Project Submission
BBA Teaching Methodology and Techniques
Teaching and learning in BBA is not confined to classroom lectures only. Besides classroom study, a good BBA syllabus consists of many other manners. The different methodology and techniques include industry interface, industry training, and case studies in BBA courses. BBA teaching techniques include the following three areas in its curriculum:
- Classroom Study & Discussion
- Industry Connect
- Internships: Summer Training
BBA Projects
Students can take up BBA projects on different topics. Projects are taken up in groups throughout the final academic year and they give students the chance to manage projects that require them to apply all their personal skills and all those learned in class. Popular BBA Projects are:
- Market Analysis and Trends – Ola Cabs
- Situational Analysis of Apparel Industry in India
- Flipkart – 7 P’s of Services
- Google – Strategy and Business Development
- Tourism Marketing Mix – SOTC – 7P’s
- Segmentation, Targeting, and Positioning of Amul
- Strategic Plans of Microfinance Firm
- Manufacturing Process of Ferrari
- Impact of Demonetization on Central Bank (RBI) Autonomy in India
- Home Automation – Advertising Management Project
BBA Reference Books
The BBA course is about the management of a business, company, or organization. Through the BBA syllabus, students are taught skills and in-depth knowledge of the business world and all the intricate aspects of running a business. Listed below are essential books which can be used for reference in the course:
Books | Authors |
Modern Business Organization | S. A. Sherlekar |
Industrial Organization Management | Sherlekar, Patil, Paranjpe, Chitale |
Management Concepts and Practices | C.B Gupta |
Business Organization and Management | Jallo, Tata McGraw Hill |
Business Environment Text and Cases | F. Cherunilam |
Business Correspondence and Report Writing | R. C. Sharma, Krishna Mohan |
Communicate to Win | Richard Denny |
There are a lot of jobs opportunities available for the BBA graduates. Being one of the top professional courses, BBA offers several choices to the aspirants in terms of various job roles, industries, and big companies to work in. From being a business development executive, and marketing executive to exploring creative fields of travel and events, one gets ample job opportunities to discover. Many students pursue a BBA due to the attractive salary package and placement. Moreover, BBA is also considered a stepping stone towards pursuing an MBA. Another reason for pursuing BBA is that it allows the aspirants to have a professional degree at hand at the undergraduate level.
Career Prospects and Job Scope for a BBA Student
The jobs scope of management courses is increasing day by day. Once students have completed their BBA degrees, they have great job opportunities in the industrial world. In the management sector, students can reach the top designation in a quick time. The BBA course opens several career paths in the future. Business administration experts or professionals play a significant role in any sector.
Management is the way to reach the top of the height as soon as possible by using one’s leadership and working proficiency. All sectors, including government and public, have various industries, companies, institutions, or related organizations for management professionals in the prospective job fields. With a keen knowledge of the field, an aspirant can also explore the following career opportunities.
- Sales Executive
- Research Assistant
- Office Executive
- Assistant Manager
- Human Resource Executive
- Business Consultant
- Information System Manager
- Research and Development Executive
- Financial Analyst
- Marketing Executive
Areas of Recruitment for BBA Graduates
There are a lot of job opportunities available for BBA graduates in many fields and sectors. With plenty of jobs from top private and government recruiters offering decent salary packages, listed below are some of the popular fields and industries for aspirants to explore. Some of the industries to look out for are given below. The areas of recruitment are:
- Finance
- Consultancy
- Banking
- Information Technology (IT)
- Advertising
- Consultancy
- Manufacturing
- Digital Marketing
- Media and Entertainment
- Sales Sector
Salary Packages for BBA Students
The initial BBA salary in India pay differs based on one’s experience, research topics, area of specialization, etc. The average BBA jobs salary for the graduates is around INR 2 – 10 LPA. The other factors that affect the salary include the type of sector one chooses to work in and the job designation. The candidate’s skills, knowledge, and experience play a vital role in the companies’ salary package.
The table below contains the salary range for BBA graduates in India:
| BBA Salary Range | Amount |
| Highest Salary | INR 5.64 LPA |
| Lowest Salary | INR 2.04 LPA |
| Average Salary | INR 3 LPA |
BBA graduates have diverse job opportunities in different domains to choose from and pursue. Below listed is the average pay for the BBA aspirants:
| Designation | Salary |
| Business Development Executive | INR 3 LPA |
| Marketing Executive | INR 6 LPA |
| Account Manager | INR 4 LPA |
| Brand Manager | INR 5 LPA |
Salary Package Offered by Top Recruiters in India for BBA
There are many international companies in India that offer handsome salary packages to BBA graduates; Here is a list of some of the companies along with their salary packages offered:
| Companies | Salary Per Annum |
| Accenture | Rs 1.8 – 10 LPA |
| Tata Consultancy Services Limited | Rs 2.38 – 9.3 LPA |
| HDFC Bank Pvt Ltd | Rs 1.97- 9.46 LPA |
| EY (Ernst & Young) | Rs 3.13 – 10 LPA |
| Capgemini | Rs 2.98 – 10 LPA |
Government Jobs for BBA Aspirants
There are BBA job opportunities not only available in the private sector, but also in the government sector for graduates. Various government organizations look for BBA graduates for the accounts and finance sector. If a student is good at analyzing, planning, and management works, it will be beneficial for the student to work in the government sector in the long run since the BBA scope in the government sector is vast. Many government departments, banks, and PSU’S hire BBA graduates for various civil services, defence services, etc.
| Top Government Hiring Companies | Job Designation | Salary |
| WDRA – Warehousing Development and Regulatory Authority | Placement Officer | INR 3 LPA |
| NIMHANS – National Institute of Mental Health and Neuroscience | Junior Project Coordinator | INR 3 LPA |
Private Jobs for BBA Aspirants
BBA jobs are available for fresh graduates in both the private and public sectors for the fresh graduates. The BBA jobs are diverse and flexible for students based on the specialisation that the students choose to pursue. The private jobs in the BBA field are a very high paying and rewarding sector for the graduates. BBA salary India average for graduates is INR 2 – 10 LPA. The jobs designations include:
| Top Private Hiring Companies | Job Profiles | Salary |
| TCS | CSE Position | INR 1.78 LPA |
| Accenture | Associate/Senior Associate – (NonTechnical) | INR 1.8 LPA |
Specialization-Wise BBA Jobs
BBA is one of the most lucrative courses to pursue in terms of job opportunities because of the number of specializations available to candidates. The BBA salary will vary according to many factors, and the BBA specialization chosen is one of the determining factors of the BBA graduate’s salary. Below are the specialization-wise BBA jobs available to candidates upon completion of their respective courses:
BBA Marketing Jobs
Graduates can find BBA Marketing jobs in abundance in the management sector. The skills that will determine the BBA Marketing salary are soft skills, analytical skills, technical skills, and work experience. Below are some important BBA Marketing jobs:
- Sales Executive
- Marketing Executive
- Market Research Analyst
- Business Development Executive
- Marketing Associate
BBA Finance Jobs
The BBA Finance course is one of the few degrees that can lead to high-paying management and administration positions immediately after graduation. The BBA Finance jobs after graduation are as follows:
- Sales Executive
- Marketing Executive
- Market Research Analyst
- Business Development Executive
- Marketing Associate
BBA Tour and Travel Management Jobs
Graduates can find BBA Tour and Travel Management jobs in abundance across industries such as hotel management, travel and tour agencies and more. Below are some popular BBA Tour and Travel Management jobs after course completion:
- Counter Assistant
- Counter Clerk
- Front Office Executive
- Immigration Consultant
Top Companies That Hire BBA Graduates:
Listed below are the top private companies that hire BBA students:
- TCS
- Genpact
- IBM
- Capgemini
- Infosys
- Deloitte
- Accenture
- Ernst & Young
- HDFC
Higher Studies and Courses after BBA in India
Students after completing their BBA can pursue many courses to further their knowledge and expertise in business management and skills. There are a plethora of options for BBA graduates to study after graduation, here are some listed below:
- MBA: A Master of Business Administration is a postgraduate course that specialises in a specific sector chosen by the candidate in order to increase value and earnings and, as a result, become eligible for better opportunities.
- MMS: Master of Management Studies similar to MBA and offer the same benefits.
- PGDM: Postgraduate Diploma in Management has the same curriculum as MBA but offers more range of specialisations than MBA.
- PGPM: Postgraduate Program in Management is a one-year course for professionals in the business field.
- Bachelor of Law: Students after completing BBA pursue LLB to enter into the lucrative field of Corporate Law.
- Bachelor of Education: Students interested in teaching pursue BEd. after completing BBA. They then become eligible for teaching in institutions as per their choice.
- CA: Another lucrative field for BBA graduates after completion is the Chartered Account course.
Job Opportunities Abroad for BBA Graduates
There are many job opportunities available for the graduates of the BBA course in both India and abroad. A BBA degree is a fantastic way to make a career overseas as this degree has a lot of value in developed countries. After BBA jobs for students can is available in business, management, and administration right after completing their bachelor’s degree. The BBA curriculum is updated regularly to incorporate the latest in the business world, so aspirants get a chance to become industry ready at the time of studying.
Top Companies for BBA Graduates
Check the list below for the top international companies that hire BBA students:
- FedEx Corporation
- Cisco Systems
- American Express
- Marriott International
- Hitachi Group
- BMW
- Textron
- McKinsey & Company
- Microsoft
- Goldman Sachs
Best Countries for BBA Graduates
Below is the list of top countries offering job opportunities to BBA students:
- USA
- UK
- Germany
- France
- Australia
- Canada
BBA Scope in Canada
The average salary for BBA graduates in Canada is CAD44,837. Salary differences between men and women have been observed to range between CAD 1519 and CAD 16,686. Female BBA graduates earn an average salary of CAD 29,577 to CAD 71,295 in Canada, while male students earn an average salary of CAD 31,096 to CAD 87,981.
Some of the top-paying recruiters in Canada are:
- CIBC
- KPMG,LLP
- TD Canada
- Deloitte
- BDO Dunwoody, LLP
BBA Scope in Australia
Each year, international students from more than 53 countries study BBA in Australia, increasing their career prospects and profit potential.
A bachelor’s degree in business administration allows students to pursue further research and careers in a variety of business administration disciplines.
The Vocational Education Sector (VET) also offers hands-on courses in economics, bookkeeping, and accounting to help students prepare for the job market or college route.
BBA Scope in the UK
The UK has a huge scope for BBA graduates with the rising companies and emerging partner companies from the EU. BBA graduates may find work in the following fields in the UK:
| Job Sectors | Companies Hiring |
| Finance | Barclays Bank, Cathay United Bank, Lloyds Banking Group, Clydesdale & Yorkshire Bank, Consulting – Ernst & Young, PwC, KPMG |
| Manufacturing | Pine Chemical Group, Rajeev Metal Industries |
| Business Support | Transport for London, GSK, Zeppelin |
| IT Services | IBM, Italy-China E-commerce Sales Centre, Toyota Tsusho Network Integration |
BBA scope in the USA
According to the most recent US Bureau of Labour Statistics reports, nearly 20.5 million new jobs will be created by the end of 2020, representing a 14.3% increase over 2010.
The great thing about pursuing a Bachelor of Business Administration degree is that these are some of the flexible streams that provide students with a variety of new opportunities.
The sector is expected to grow by 26% for financial managers and 11% for financial analysts by 2026. Similarly, the Human Resources sector is expected to grow by 9% overall.
Various Career Designations Abroad for BBA Students
Here is the list of versatile job roles that attract BBA graduates to work abroad:
- Marketing Executive
- Business Development Executive
- Recruitment Manager/Executive/Associate
- Sales Executive
Tips to Get Best Jobs after BBA
Students are frequently baffled after completing their course as to where and how to apply. Here are a few pointers to consider before applying for jobs:
- Before applying, make sure you know what field you want to work in.
- Along with a BBA, pursue certification and professional courses to increase your knowledge and chances of selection. A professional course in MS Office or MIS can be extremely beneficial.
- Create a strong and tactful resume.
- Simply do not sit for campus placement; instead, apply and explore on your own.
Courses Offered
The Institute offers Science and Commerce degree programs in three disciplines with intake of students as under:
B.Sc. (Biology)
60 Seats
B.Sc. (PCM)
60 Seats
B.Sc.
(Computer Science)
60 Seats
M.Sc.
(Chemistry)
20 Seats
B.Com. (Computer Application)
60 Seats
B.Com.
60 Seats
BBA
50 Seats
BCA
30 Seats
PGDCA
30 Seats
B.Sc. (Biology)
60 Seats
B.Sc. (PCM)
60 Seats
B.Sc.
(Computer Science)
60 Seats
M.Sc.
(Chemistry)
20 Seats
B.Com. (Computer Application)
60 Seats
B.Com.
60 Seats
BBA
50 Seats
BCA
30 Seats
PGDCA
30 Seats